Also Read: Spotify debuts in Africa with a launch into the South African market This partnership is meant to span the entire Samsung product lineup, everything from smartphones and TVs, to tablets, speakers, and watches. Spotify says that this partnership with Samsung is aimed at reducing the friction for users to get Spotify up and running on multiple Samsung devices once the accounts have been linked. It allows Spotify to create a seamless music listening experience together for the user that would be hard for either of us to build alone. It’s a great fit. Many experts have expressed optimism for this new union, pointing out that this could be the silver bullet that finally takes on the tight integration between Apple products and Apple Music.
— Tom Warren (@tomwarren) August 9, 2018
— Lauren Goode (@LaurenGoode) August 9, 2018 The initial uptake of this news by the industry has been so positive that in the few hours proceeding the announcement, Spotify’s shares went up to session highs. Maybe this is a sign of good things to come from this partnership going forward? With this new partnership, Spotify is becoming part of the set-up experience on a Samsung device from the very beginning. For example, when someone buys a phone, the user can easily discover the Spotify app on Samsung Smart Switch. And soon, Samsung Smart TV users will be able to play Spotify through the SmartThings app. This is a whole new level of integration for a third-party application into an operating system and should allow Spotify to be easily accessible and discoverable on Samsung Devices. — CNBC Now (@CNBCnow) August 9, 2018
Spotify will also become the default music option for Bixby — when users ask Bixby for a song, Bixby will look to Spotify, even if that person hasn’t actually used Spotify before.
Spotify and the Galaxy Home
For a more detailed explanation of what the partnership means for Samsung users and Spotify, read the official release on Spotify Newsroom. In-post images courtesy of The Verge
